El Colo Ibiza

Experience design and art-direction for a luxury service based in Ibiza, offering apartment and villa rental, charter boats, luxury cars and concierge services.

The El Colo website provides the facilities for Ibiza property owners to register and list their apartments and villas, take enquiries and contact a customer directly. Payments are made through a bespoke e-commerce solution that includes property listing upgrades, an SMS messaging service, property availability and flexible rental prices.

I was responsible for the design and architecture of the El Colo website, social media channels and on-going expansion of the brand, website and services. These responsibilities included the development of a custom property listing and e-commerce platform and the integration of relevant email and social marketing at strategic points in the customer journey.

I worked with El Colo for over two years, to help them grow from a single page website to a customer-facing luxury services provider.
I worked with El Colo for over two years, to help them grow from a single page website to a customer-facing luxury services provider.
Each website update required a people-centered approach to new features, always leading with the customer experience.
Each website update required a people-centered approach to new features, always leading with the customer experience.
As the El Colo service developed I helped to bridge the gap between customer experience and technical systems.
As the El Colo service developed I helped to bridge the gap between customer experience and technical systems.