The Range Rover Evoque, Terrain Response application uses augmented reality to showcase the technical specifications and capabilities of the Range Rover Evoque. I was responsible for the installation concept and the design and art-direction of the user interface, animation and 3D environments. I designed and art-directed a sixty second animation sequence for each environment that included the terrain surface and physical appearance, car behaviours, environmental conditions and suitable vehicle capabilities.
Created at: Imagination
Role: Interactive Art-Direction