Terrain Responder

The Range Rover Evoque, Terrain Response application uses augmented reality to showcase the technical specifications and capabilities of the Range Rover Evoque. I was responsible for the installation concept and the design and art-direction of the user interface, animation and 3D environments. I designed and art-directed a sixty second animation sequence for each environment that included the terrain surface and physical appearance, car behaviours, environmental conditions and suitable vehicle capabilities.

Created at: Imagination
Role: Interactive Art-Direction

Visitors hold the iPad in front of the car to reveal the virtual terrain response experience.
Visitors hold the iPad in front of the car to reveal the virtual terrain response experience.
The Evoque is revealed and guides the visitor through it's features and options.
The Evoque is revealed and guides the visitor through it's features and options.
The app introduces the different car models as part of the story.
The app introduces the different car models as part of the story.
Each terrain environment was based on one of the four Terrain Response® modes featured on the Evoque.
Each terrain environment was based on one of the four Terrain Response® modes featured on the Evoque.
Each terrain demonstrates how the Evoque traverses difficult terrain surfaces and challenging obstacles.
Each terrain demonstrates how the Evoque traverses difficult terrain surfaces and challenging obstacles.