Tesco Groceries

I lead the UX design for the first Windows 8 application for Tesco Groceries. This would become the primary Windows 8 experience for Tesco’s, as well as the first ever grocery shopping experience available on the Windows app marketplace.

My role was to understand the key features of the new Windows 8 experience, and translate those into a design for Tesco. This work involved a UX audit of the existing Tesco iOS app, highlighting opportunity areas for the overall mobile shopping experience, and defining Windows 8 specific design principles to assist Tesco moving forwards.

Completed at: Fjord
Role: User Experience Lead
Links: Tesco Windows App

The first round of designs were presented as sketches, focusing on structure and highlighting the differences between Windows 8 and previous Tesco’s apps.
The first round of designs were presented as sketches, focusing on structure and highlighting the differences between Windows 8 and previous Tesco’s apps.
I created multiple UX options that ranged from high effort—high reward, to low effort—low reward to assist decision making and improve support from all project stakeholders
I created multiple UX options that ranged from high effort—high reward, to low effort—low reward to assist decision making and improve support from all project stakeholders
Windows 8 specific interactions were considered from the beginning.
Windows 8 specific interactions were considered from the beginning.
Windows 8 specific interactions were considered from the beginning.
Windows 8 specific interactions were considered from the beginning.
Working with stakeholder I use the documentation as a place to discuss and evolve ideas during meetings.
Working with stakeholder I use the documentation as a place to discuss and evolve ideas during meetings.
Sketches were translated to wireframes and all important information was included before visual design and branding was applied.
Sketches were translated to wireframes and all important information was included before visual design and branding was applied.
Visual journey from idea—sketch—wireframe—final design.
Visual journey from idea—sketch—wireframe—final design.