I was part of the collaboration between with ELSE, Daljit Singh, Michael Wolff and NB Studio for the inception and creation of a new Russian banking service aimed at entrepreneurs and small business owners. Developed for a leading Russian bank, Zhuck focuses on three main areas; profit & loss, invoices & payments and partners. This project was a D&AD 2015 Award Winner for Branding/Digital Brand Expression. The core idea behind Zhuck was the embodiment of the idea of ‘business companion’, teaching entrepreneurs new habits and revealing tricks to maximise the health of their business, one step at a time. But this is a different sort of companion. Zhuck develops an ‘artificial intelligence’ and uses the entrepreneur’s financial information to provide a realtime health check on their business.
Working directly between ELSE’s UK office and the Russian banking office in Yekaterinburg, I lead the user experience design and implementation throughout the project’s MVP launch timeframe. I was responsible for design principles and insights based on the user research conducted in Russia, and the daily design of features, interactions, user-flows, and overall digital product experience.
Created at: ELSE
Role: Experience Design Lead
Concept intro film created by NB Studio.