Zhuck (ЖУК)

I was part of the collaboration between with ELSE, Daljit Singh, Michael Wolff and NB Studio for the inception and creation of a new Russian banking service aimed at entrepreneurs and small business owners. Developed for a leading Russian bank, Zhuck focuses on three main areas; profit & loss, invoices & payments and partners. This project was a D&AD 2015 Award Winner for Branding/Digital Brand Expression. The core idea behind Zhuck was the embodiment of the idea of ‘business companion’, teaching entrepreneurs new habits and revealing tricks to maximise the health of their business, one step at a time. But this is a different sort of companion. Zhuck develops an ‘artificial intelligence’ and uses the entrepreneur’s financial information to provide a realtime health check on their business.

Working directly between ELSE’s UK office and the Russian banking office in Yekaterinburg, I lead the user experience design and implementation throughout the project’s MVP launch timeframe. I was responsible for design principles and insights based on the user research conducted in Russia, and the daily design of features, interactions, user-flows, and overall digital product experience.

Created at: ELSE
Role: Experience Design Lead

Concept intro film created by NB Studio.

Overtime it helps businesses manage their profit & loss, model forecasts, budgets, and monitor partners and suppliers.
Overtime it helps businesses manage their profit & loss, model forecasts, budgets, and monitor partners and suppliers.

During the project kick-off in Yekaterinburg, the Russian team share their user research insights.
During the project kick-off in Yekaterinburg, the Russian team share their user research insights.
A four day workshop allowed all members of the team to unite and find a common way to communicate across companies, cultures, disciplines, not to mention languages.
A four day workshop allowed all members of the team to unite and find a common way to communicate across companies, cultures, disciplines, not to mention languages.
Throughout the project the UK and Russian teams spend time at each other’s studios, collectively running design sprints.
Throughout the project the UK and Russian teams spend time at each other’s studios, collectively running design sprints.