I was responsible for the interaction design and game programming for this interactive installation. Part of the wider Alpha Romeo MiTo campaign launch. Inspired by the global ad campaign, I worked with Yuki Media to create a custom version of Space Invaders, using visual assets from the car launch campaign.
As a key part of the public activation this installation was projection mapped on to the Truman Brewery in London and the public where invited to play the game, compete to get the highest score and participate in the car launch.